First, Find Out What They’re Hungry For.
You might already know this, but just in case, I’d like to cover what a niche market is and what it’s not.
Some people are under the misconception that a niche market is a tiny market that almost no one is participating in.
Peruvian Toad Wrestling is a good example. There are no products in this niche (that I know of) and no competition. There’s also no market as far as I know (but it certainly sounds interesting!)
Remember that competition means you’ve found a healthy market. If marketers are consistently spending money to reach a certain market, then there is money to be made.
Wikipedia says, “A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs.”
Notice that it says the market defines the product features.
It’s not so much about finding the right products, as it is finding a hungry market that wants those products.
Let’s take Diet as an example. Weight Loss is always a popular topic, but a product geared towards every human on the planet who wants to lose weight isn’t focused. When you try to capture the entire market, you generally don’t capture any of it.
Instead, when you niche weight loss down to a specific demographic, such as new mothers or men over 40, your audience begins to pay attention.
Your product might not even be all that different from a generic weight loss product. But when you’re speaking to a specific audience, that audience pays attention.
Imagine you just had a baby, and you wanted to lose the extra 20 pounds you gained during pregnancy. Are you going to buy the weight loss program aimed at everyone and anyone? Or, the one that speaks directly to new moms?
Or what if you’re a chiropractor and you want to buy a course on marketing your practice on the internet? Do you buy the generic marketing course for all business owners? Or do you buy the one geared specifically to chiropractors?
Today’s marketing is about establishing solid relationships by delivering awesome value to your niche. You can build massive trust and credibility with the right niche audience, and along the way, you can recommend products that fit their needs perfectly.
Do you see what we’re doing here? We’re choosing the audience FIRST, and then creating or choosing the products to fit that audience.
It’s never about you and the products YOU want to create. It’s about your audience and satisfying what they want.
| Ever wonder how I’ve been able to learn the ways of navigating the cyber passageways of Digital Marketing in such a short time?
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Well here’s the scoop: I’ve been researching this niche for the past year and have followed (and purchased products from) some of the most successful digital marketers on the internet. The one thing most of these top sellers have in common is the fact that they got their insights and training through the John Thornhill 
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